Fort McMurray Wildfires: Disaster Illustrates Story of Shared Values and Call for Action


All Albertans and indeed all Canadians from coast to coast to coast watched the Fort McMurray fires unfold with great sadness and almost disbelief. In real time we watched a fire described as “The Beast” progress. We witnessed so many heroes. The heroes were those fleeing the fires and those fighting the fires.

With great speed the story also became one of a demonstration of share values. Citizens and businesses of all sizes saw the crisis as a call for action. We all wanted to support, demonstrate with action our shared values.
From the business perspective the community involvement or call to action, became the active demonstration of corporate culture. Each culture is unique and many factors go into creating one, but there are four common components:
Vision or mission statement: These simple statements guide a company’s values and provide it with purpose.
Values: These are the core of the culture and offer a set of guidelines on the behaviors and mindsets needed to achieve the vision.
Practices: Values are of little importance unless they are enshrined in a company’s practices and documented policies.
People: No company can build a coherent culture without people who either share its core values or possess the willingness and ability to embrace those values.
It is therefore vital for the success and growth of a business to hire people who fit in with the corporate culture. Defining the business core values, mission and vision are the foundation to creating what the culture will be. Once these have been defined it is selecting the right people that fit the culture, have the proper skill sets and qualifications, who will then contribute to the success and growth of the business.
Identifying and understanding your corporate culture components can provide a firm foundation for shaping a new organization’s culture. Understanding the components fully in an existing organization can be the first step to revitalizing or reshaping culture in a company looking for change.
Assistance with hiring people who fit in with your corporate culture is as easy as contacting LP Human Resources Ltd. Call Laura at 403-238-0884 for a no-obligation discussion of your needs or contact us at