Reputation is more than what customers think when they hear your name

Business is money-driven but many functions can impact on a companyÂ’s ability to generate positive revenue and your reputation is one of the most vital. If this suffers you will find it hard to recruit new talent and retain those that are the best, as well as attract new business.

Business is money-driven but many functions can impact on a companyÂ’s ability to generate positive revenue and your reputation is one of the most vital. If this suffers you will find it hard to recruit new talent and retain those that are the best, as well as attract new business.

It is unlikely that a smaller enterprise has communication teams to manage reputation and it is unlikely it is even in someoneÂ’s job description but in reality much can be done to prevent a problem arising in the first place. The business can have processes in place that can safeguard against reputation damage.

Translate your core values and vision into behaviors and actions. Leaders must clearly demonstrate by example how common values foster an atmosphere that inspires employees, contributes to the success of the company and produces a better experience for customers.

You can have clear policies and procedures in place to follow provincial labor standards. They should be written, accessible to all staff, understood by all, and most importantly followed by all executive and management. This sets the standards. The damage done by even one law suit cannot be even fully measured.

Follow structured process for recruiting and screen carefully. EntrepreneurÂ’s work has to build and cultivate the culture of their organizations and the company culture doesnÂ’t result from an edict from upper management but it is made up of the work and values of every employee.

Imbed reputation risk into all various training programs to reinforce the potential dangers. The training should also incorporate briefings on social media and the damage that carelessness can cause. In todayÂ’s age of social media the word spreads far and wide with the click of the mouse.

Tips:
1. Employees are your brand ambassadors and they can affect future hiring, the efficiency of the organization and the bottom line.
2. Remember your employees chat to others about the good and the bad. This can include family, colleagues and friends. Be seen as fair.
3. Your competitors also want to hire the top 25%. What will new talent find if they check your name on the internet?

If you want to discuss this or any other human resource related topic just call 403-238-0884 or contact us at www.lphumanresources.com